Dashboard

Dashboard gives a quick overview of your Persoo account.

1. Transactions affected – Number of transactions, that were affected by at least 1 click on any Persoo box in the last 30 days
2. Revenue affected – Revenue of the transactions from point 1 above
3. Unique purchases affected – how many product types were in the transactions from point 1 (e.g. if you buy an Xbox and 2 additional controllers, that is 2 unique purchases)
4. Items quantity affected – how many items in total were in transactions from point 1 (i.e. an Xbox and 2 additional controllers are 3 items in total)
5. Recommended items quantity – how many items recommended by Persoo were clicked, added to basket and bought at any point in time
6. Recommended items revenue – how much revenue products from point 5 brought
7. Recommended unique purchases – in how many transactions were the products above bought

Scenario cards

Each scenario has it’s own card with main metrics.

1. Chart of the main metric (CTR in this example)
2. CTR – Click Through Ratio – ratio between clicks and impressions
3. Impressions – how many times the scenario was displayed (only those that were actually visible on the screen; hidden below the “fold” do not count”)
4. Clicks – how many times the scenario was clicked on
5. Transactions – in how many transactions were products, that were displayed in this scenario, bought
6. Revenue – how much revenue did the products from point 5 made

Identifications statistics

Shows ratio of visitor identifications. Usually shows “Anonymous” and “email”, but can contain also different identifiers depending on the implementation.

1. Anonymous – number of visitors which we identify only by their Cookie ID
2. email – visitors, for which we also know their email address